Wednesday, June 18, 2008

Facebook- The Newest Place to Advertise

I am one of millions that have found themselves onto Facebook. Most join because of a friend who already has an account or join out of curiosity. What's with all the buzz? Facebook allows you to talk with friends, network, join organizations, become "fans" of those who are famous, create your own groups, and any other way to put yourself online for all to see. And people are noticing.

Mark Zuckerberg, the creator of Facebook, is one of the youngest billionaires (no that's right, billions) after he sold his rights . Forbes.com quotes:

We think Zuckerberg's stake is worth $1.5 billion. Regardless, Zuckerberg is the youngest billionaire on earth and possibly the youngest self-made billionaire ever.

So, why am I stating what everyone knows? What about a new way at having surveys from willing participants? Mountain Dew has found a way to get personal feedback from their fan base. By having spot sponsored on Facebook and creating an application. Click here to see this application. It's called DEWmocracy and is filled with Mountain Dew fans voting on a new flavor.

DEWmocracy invites you to participate in an online journey across a mythical world where you take control over creating the next Mountain Dew. Three nominees will result from these creations, with each vying in a national online election to become the next Mountain Dew.

The DEWmocracy application allows you to exhibit your drink preferences, compare your compatibility to friends, and stay connected to the DEWmocracy community.

I think this is a creative way to see if there is a market for a product. However, I am a little weary to have a corporation know what my tastes are for beverages.

Warning:
Facebook does not delete your account if you try to close it out. It will save ALL your information in case you wish to open the account again. MySpace does not have that policy. So, before you start an account or put something you probably shouldn't--consider what you are about to do.

Forbes article

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