Back in April I posted a
blog about Pinterest when my co-workers introduced me to it. After taking a look at the library's account, I decided I would like my own account. Since then I realized that posting to Pinterest is not only addicting but as a librarian it can be a marketing and self-promotion gold mine. Plus, it is a nice resume builder.
For example, I posted the following
pin in June:
Since that time, you can see how many likes, repins, and comment it has created. This one pin might have brought people to look at my Pinterest account, but people started
following the board it was posted in because of my hard work. I created the
Paranormal Kind of Love- Teen/YA Readers board after my
blog post of the same name. So from the beginning I had a nice list of books, however; if I wanted people to come back to my board I needed to continue to add new posts.
- Tip*- My personal secret on finding books for selecting purchases is Barnes and Noble, but if I want to stay up-to-date with current books before they hit Barnes and Noble I use goodreads.com. Rapid City Public Library already has goodreads to help show their user reviews (which appear while viewing item records in our catalog).
Another thing I have learned from using Pinterest is that as great as blogs are they are a time consuming- unless you are someone who posts often. Which I personally find is not easy to do with two full-time jobs (librarian by day, devoted mother by night and weekends). I can pin 2-5 items a day and that seems to satisfy the Pinterest main websites categories to keep my account visible enough. Not to mention the crazy Twilight pin that started out silently, but averages 100 new repins a week.
- Warning: Do NOT forget to select what kind of category your board should be listed under, that won't make the searches as affective. I learned this when I hardly had anyone looking at my boards.
Now that you see it from an individual point of view, let's look at things from a group/organization view point:
Pins + Public Interest = Followers.
Basic principle but true. By working together the staff at RCPL went from the following numbers on April 5, 2012:
16 Boards
327 Pins
12 Likes
134 Followers
and 186 Following.
To the current numbers (as of 11pm November 14, 2012):
35 Boards
1,009 Pins
48 Likes
441 Followers
and 257 Following.
- Tip*- Number of "Likes"? Not important. Number of "Following" does not need to be high to be impressive.
- The truth that can be found in the statistics is how many new followers you have and WHO those followers are. If you have a Pinterest account, go ahead and see how many people you know. Now look and see how many are companies (libraries, groups, etc.) and how many people are unique users that you do not know (or affiliated with you in some manner). If you have any in the latter rather than the former, you are doing great. If not, try looking at this article on what website can help you better understand your Pinterest account.
Let us not forget the important topic of self-promotion. Whether you are an individual user or a group using the same account, a successful Pinterest account can (in my opinion) only be seen as an asset. Pictures do circulate without the users caring where the original website the image was taken from (beware of malware, viruses, or inappropriate content). Yet, if you are using Pinterest for self-promotion you need to utilize where the pin's attached link takes the users.
For example, RCPL will post an image with a little information about the item. To give users the added value, RCPL staff does
not link to a Google image search or a book store, we link directly to the catalog so that the users can place a hold on the item. People are very visually oriented, and as eBooks and downloadable audiobooks become even more popular a patron would like to see the below
image, instead of just a name of the book and the author(s).
Tip*- Don't just pin to books or images- Be Creative!
I am glad I have the opportunity to pin for
Rapid City Public Libraries and the
Black Hills Knowledge Network. Otherwise, I wouldn't have learn the above information. While the first year on the job is supposed to be the hardest I feel like I have learned much more. Perhaps something I can carry on through the rest of my life. This is just a hint to my next blog posting. I promise it won't take as long as it did for this one.
Please let me know of any comments, questions, and suggestions. I believe the best way to learn is through communication and shared experiences. Thanks for reading!
For more information:
10 Amazing Pinterest Tools To Help You Get The Best Out Of It by smashinghub.com.
20 Ways Libraries Are Using Pinterest Right Now by edudemic.com.
In Defense of Pinterest by Wired.com
Pinterest and Academia
Pinterest for Business- "We are cataloging and archiving everything we can find that will help grow your business with Pinterest."
Pinterest for Business (Pinterest Board for statistics)
Use Pinterest to Promote Your Programs And Services by Library Journal.
