Since I created the new layout for the Children's Area at Rapid City Public Libraries I decided to share what I learned. I thought it might make a good webinar but when I reached out to WebJunction they thought it would make a wonderful article. And they were right! My first article "iFought the iPads (and iWon)" was published online and then put in the Crossroads Newsletter. Since I didn't feel I covered everything I learned I wrote another article, "You Shall Not Pass! Passcode Problems and Other Insights." What surprised me was when I received an e-mail from Strategic Library asking if they could reprint it in their newsletter that reaches 5,000 people. Of course I said yes, and as time got away from me I realized how many times I was published this year- 6 times. Not including the Rapid City Journal articles about Databases and one coming up this Sunday about using Pinterest for Holiday ideas. Plus, I have two book reviews.
The Programing Coordinator that I work with at RCPL has been working for the library for over 28 years. In that time she has sent numerous articles to the local newspaper. Her understanding is that sometimes the best way to market is by sharing the information yourself. Looking back on this last year, I understand what she means. Yes, we should use social media to reach out to our patrons as they wish to be contacted, however, sometimes the old ways are still good ways- newspapers, radio, TV, and also in person. Media might reach more people, but networking and building relationships is something that benefits the library for years to come.
I'm not afraid of a quick article for the newspaper or something longer, I look forward to it! And I have a feeling I will be writing more in the future.